MTN Mud

The Challenge

Mountain Mud Service & Supply had strong field credibility, but their long name and dated brand made it harder to stand out and stick in a competitive drilling market. They needed a tighter identity and modern presence that matched the toughness and reliability of their services.

The Solution

We led a complete rebrand from Mountain Mud Service & Supply to MTN MUD, creating a stronger, more memorable name and a new tagline: Service Based Drilling Fluids. We developed a modern logo featuring a clean derrick icon inside a shield and built a dark, industrial brand system aligned with the drilling industry.

We rebuilt the website, produced professional photography and videography, and delivered a company overview video to clearly communicate capabilities and credibility. We built out their social media presence across five platforms—updating LinkedIn and launching Facebook, Instagram, TikTok, and YouTube with consistent professional content.

To extend the new brand across operations and sales, we designed new fleet graphics, email signatures, business cards, and redesigned their sales decks.