WYO Services

The Challenge

WYO Services started in 2012 as a small fencing crew in Upton and grew almost entirely on word of mouth. By 2026 they were running seven core services across the Powder River Basin, but the brand had never caught up. The old logo still read like a fencing outfit, and the website only showed fencing work, so operators had no way to know WYO could take a site from first dirt through final reclamation.

The Solution

We rebuilt the identity around what the company had actually become. The new logo pairs a bold industrial wordmark with an icon shaped from an excavator bucket, a nod to the tool that breaks ground and starts every job, with the inner curve tying back to their reclamation work. Safety Orange, Field Black, and Impact White gave them a palette built for job sites, and a full brand book locked it in across every application.

We wrote the tagline One Contractor. Complete Solutions. to name their real advantage: operators hire one crew, one point of contact, and one schedule instead of juggling subcontractors. Then we rebuilt the website around the full scope of services, with pages for all seven so the work they had been doing for years was finally visible.

We photographed crews in the field across fencing, dirt work, welding, and reclamation, shot staff headshots, and produced a hero video. We launched their social presence across five platforms and rolled the new brand out to fleet wraps, hard hats, apparel, business cards, and email signatures.